Golden Bean Event Merchandise

Context
I interned with Golden Bean, the world’s largest coffee roasting competition, in Port Macquarie, Australia. My role blended graphic design and marketing, from designing apparel and lanyards to building social media strategies and posts. An exciting project was taking the lead on t-shirts for the North and South America competition.

Challenges
I needed to keep colors minimal for cost effectiveness, making the illustration simple enough to be recognizable from afar, and ensuring the Golden Bean branding stayed prominent.

Process
I began sketching digitally in Procreate to explore playful directions, then refined the strongest ideas in Adobe with cleaner lines, text integration, and simplified details. The final design balanced fun storytelling with practical printing needs and was produced for thousands of attendees, giving me the chance to see my artwork used on a large scale.