05/2023 - Present
Affinity Clothing Brand
Affinity is a streetwear brand built around connection and purpose. Our first collection focuses on homelessness, with each garment telling a different story—from the struggles of living without shelter, to the causes behind it, to the ways we can help. Through thoughtful design, sustainable materials, and nonprofit partnerships, Affinity turns clothing into a way to start conversations and inspire change. It’s a passion project of mine that I’ve been building with care, and I hope to officially launch it soon.
10/2024 - Present
Campus Organization Merchandise
As a member of the Entrepreneurship Society and American Marketing Association, I designed merchandise to raise funds and promote awareness for both organizations. I had creative freedom in developing the designs while making sure they aligned with each club’s brand colors and identity. To ensure the merchandise resonated with students, I incorporated current fashion trends that balanced style with marketability. This project gave me hands-on experience taking garments from concept to production to promotion, and I enjoyed learning every step of the process.
07/2025
Packaging Redesigns
I created a series of junk food rebrands exploring how design, layout, and language can shape consumer perception. Through this project, I found that minimalist design plays a key role in giving packaging a healthier and more sophisticated appearance. I also experimented with copywriting by reframing terms—for example, replacing “sugar” with “bioavailable carbohydrates” and “salt” with “rehydration minerals”—to highlight how buzzwords influence consumer opinion.