WRANGLER SS28

Context

Designed graphic concepts for Wrangler's Spring/Summer 2028 collection by researching fashion and Western market trends. The goal was to create trend directions that felt current while staying true to Wrangler's heritage and customer.

Challenges

• Balance modern fashion trends with Wrangler's Western identity.

• Identify trends with long-term potential rather than short-lived fads.

• Create distinct trend stories that still feel cohesive as one collection.

• Follow Wrangler's brand standards, color palette, and production requirements.

Process

• Researched Western retailers, fashion brands, and vintage graphics to identify emerging trends.

• Created mood boards highlighting four key directions:

  • Handmade Feel

  • Y2K Western

  • Desert Pioneer

  • Elevated Cowboy

• Applied insights such as distressed textures, vintage crackle, handmade artwork, bandana-inspired details, and premium embroidery into original concepts.

• Designed mockups using Wrangler's Pantone colors and brand guidelines.

• Organized project files within the company's system and presented the concepts to leadership.